Source: New York Magazine
As the growth and need for digital ads increases, websites are seeking new ways to monitor fake users and traffic within the Internet.
Late last year, the Justice Department released indictments regarding two of the largest digital advertisement frauds in which advertisers gave $35 million to a group of eight people with the promise that their ads would be featured on top websites.
However, the advertisements were featured on fake websites that were designed to mimic traffic of real users.
New research has suggested that less than 60 percent of traffic on websites is generated by humans with bots infiltrating sites and creating fake traffic that disproportionately skews statistics for advertisers.
As a result, website administrators and Internet users alike are finding new tactics to monitor and sift through content that was once undeniably “real.”
Read Full Story: New York Magazine