Source: Smithsonian
According to a study published in Science Direct, researchers examined how conservation organizations regard endangered, yet less desirable, species of animals.
Based on the findings discovered by Diogo Verissimo and Bob Smith, media and marketing outlets typically focus their efforts on protecting endangered species that are both popular and visually appealing, such as tigers and polar bears.
However, the study found that many organizations, such as the World Wildlife Fund-US, receive donations for likable species, regardless of the group’s marketing efforts.
On the other hand, some campaigns, such as the EDGE of Existence program through the Zoological Society of London, were found to promote less popular species, such as different groups of bats and rats.
Overall, the authors stated their findings “indicate that conservationists have more options than they may realize to raise money to aid wildlife.”
Read full story at: Smithsonian