Source: LA Times
The new report, “Theater Facts 2014,” reveals that nonprofit theaters nationwide have increased fundraising and donations since the Great Recession, but have sustained an average loss of 9,000 theatergoers over the past nine years- nearly a 10% drop from their peak years. Theaters have been responding to this trend by raising ticket prices and putting on more kid-friendly shows, which have been successful attendance-wise despite the overall trends. If these efforts fail and audience numbers continue to decrease, it remains uncertain whether these nonprofits will garner the same fundraising success in the future.
Read full story at: LA Times